US Market / Live engine sample
Retention and Margin Reset
Restore retention, acquisition efficiency and contribution margin before returning to growth.
Executive verdict
Repair before acquisition-led growth
Business health58/100
Viability58/100
LTV:CAC1.07x
The business perspective
Why this decision matters
Market context
A mature US streaming platform facing high churn, expensive acquisition and weak margin conversion.
Strategic question
What must management repair before the business can responsibly restart growth investment?
Important risk
The base trajectory loses roughly 634,000 paid subscribers over twelve months while payback remains 13.7 months.
Detailed input
What the engine captured
The visible assumptions below are the executive summary. The downloadable input document contains the complete scenario submitted to the live engine.
Monthly active users6.2M
Paid subscribers1.7M
CTV users2.2M
Monthly churn6.8%
Subscriber CAC$92
Ad fill rate72%
Input coverage
- MAU, paid, ad-tier and CTV audience scale
- Subscription, advertising and commerce revenue
- Churn, CAC, funnel conversion and retention assumptions
- Content, infrastructure, platform, G&A and operating costs
- Ad load, fill rate, CPM and inventory-yield assumptions
- Historical actuals used for variance and confidence analysis
Detailed output
What the executive report delivers
Primary evidence
- LTV:CAC is close to breakeven and cannot support aggressive acquisition.
- A 28.3% contribution margin offers limited room for forecast error.
- Subscriber decline makes retention the primary financial lever.
Risks and governance conditions
- Freeze broad acquisition expansion until churn and cohort contribution clear repair gates.
- Review the twelve-month paid trajectory and cash impact at every executive checkpoint.
Recommended actions
- Run a retention root-cause sprint by tenure, plan and acquisition source.
- Redirect spend from weak cohorts into win-back and product-engagement tests.
- Rebuild the growth case only after unit economics improve for two consecutive periods.
Report intelligence coverage
- Executive memo, health score and decision gates
- CFO case, margin path and unit-economics assessment
- Subscriber growth, churn and acquisition-funnel outlook
- Advertising yield and CTV control-tower diagnostics
- Risk, sensitivity and downside-case analysis
- Action plan and twelve-month operating path
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